Mabel Wu, MFA
President of ImageNations Consulting (INC)

Mabel Wu established Cinderella Image Design in 1985 as the first image consulting and design firm in Taiwan. Cinderella offered image consulting, designing, and training services for both individuals and multinational enterprises in Taiwan and provided consulting services to high-level executives of major corporations and to public figures. Mabel also offered a weekly newspaper column that educated the public about how to build a good image and how to improve social status. Mabel contributed to the development of individuals’ social images in Taiwan and other parts of Asia for five precious years before moving to the U.S.

After studying and living in the U.S. for twelve years, Mabel established MWX Image Consulting in San Jose, CA in 2002. MWX Image Consulting’s marketing focus was to convey communication concepts through private consultations and training programs. Group training courses, such as Sensitivity Training and Conversational Ability, were created to help individuals in developing interpersonal communication skills. During this period, Mabel Co-Produced and Hosted a TV program on KTSF in San Francisco, "Be Attractive, Be Confident." 

With twenty-eight years of image design and cross-cultural experiences, Mabel founded
 ImageNations Consulting (INC) in Long Beach, California in 2013. This new organization resulted from her experiences with graduate-level and MBA-level students from China over the previous three years and from her study of the Chinese market for sixteen years. The fundamental idea of INC was to provide cross-country training, such as strategic international image concepts, self-development, and public presentation skills, as well as to engage in corporate projects that were related to image and cross-cultural agendas.


NOTABLE Experiences

Editor-in-ChiefThe Student's Pal magazine. Taiwan /1986
TV Producer of educational television program, 
"The Spectacular World". Aired on PBS /1986
Recipient of Excellence of Quality at International Jewelry Convention, Paris, France /1988
Columnist for 
Commercial Times newspaper, "The Image of Business People" series. Taiwan /1988 - 1990
Image consultant for 
SHISEIDO, Taiwan /1989 - 1992
Instructor at 
Chinese Cultural University, Taiwan /1989 - 1990
Trainer, Instructed "Personal Image and Human Relationship" and "Personal Image System and Corporate Image System" (PIS & CIS) for
Professional Training Center, Ministry of Economic Affairs, Taiwan /1990
Author of the best-selling image design book in Taiwan,
 Image Design - to a more Dynamic you, Taiwan /1996
Guest Lecturer at Summer Camp of 
California State University, Long Beach, USA /2011-2013
Guest Lecturer
Xiamen University, Xiamen /2014 - Current
Visiting Professor
China University of Political Science and Law, Beijing /2018 - Current
International Affairs Director,
 Beijing Hermitage Art Foundation, Beijing /2019 - Current


Notable Corporate Clients List

Lancôme Taiwan
Shiseido Taiwan    
Nan Shan Life Insurance
Rotary International-Taiwan
Taiwan Business Times
Taiwan Fertilizer Co., LTD 


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About Mabel 

Notable Experiences

Notable Clients List